Prowler

Why AI-first, not AI-bolted-on

Most CRMs give you a place to type. Prowler gives you a head start.

A traditional CRM is a filing cabinet — it's only as good as what a rep manually enters. Prowler flips that: AI does the research and drafting, and the rep spends their time on judgment and relationships.

Traditional CRM

Reps manually research accounts across job boards, news, and LinkedIn
Org charts and stakeholder maps go stale the day they're built
Outreach queues are just a list — no sense of who to contact first or why
Every account summary, QBR deck, or briefing is built from scratch in a slide tool
"Insights" are really just filters on fields someone remembered to fill in

AI agents continuously research job postings, news, and social signals per account
Org charts and tech stacks are discovered and kept current by AI, one click to refresh
The outreach queue is ranked by AI on fit, priority, and cadence — work it top-down
Ask for any page in plain English — prowlerDEV builds it live from real account data
Every finding carries its evidence and a fit score, so reps know exactly why it matters

Where the AI shows up

AI runs through every corner of the workflow

Not a single "AI tab" bolted onto the side — every core workspace in Prowler is powered by a purpose-built AI agent underneath.

Today's Briefing

Findings ranked by fit, with the evidence attached

Every morning, Prowler surfaces the signals that actually matter for each account — a job posting that reveals a gap, an earnings call quote, a LinkedIn post about a new initiative — and scores each one 1–5 on how well it maps to a real Dynatrace use case.

Every finding links back to its original source, quote, and date
Filter by fit score or review status to focus on what's new
One click drafts a personalized email pitch built from that exact signal

Findings ranked by Dynatrace fit for MassMutual

Org Chart & Stakeholders

AI discovers who matters before you've made a single call

Point Prowler at an account and "Discover with AI" builds the customer org chart automatically — titles, reporting lines, and role focus — then flags exactly which profiles are still missing detail.

Visual, table, or map views of the same live org data
Enrich any contact with bio, LinkedIn, and persona in one click
Surfaces coverage gaps at the executive and technical buyer level

Technology Stack

Competitive and positioning intelligence, kept current

Prowler's research agent scans job postings, engineering blogs, and public signals to map what an account is really running today — monitoring, cloud platforms, infrastructure — and writes the Dynatrace positioning for it automatically.

Confidence-tagged tool detections, editable by the rep
Auto-generated business context and value map to Dynatrace
Flags legacy or at-risk tools worth displacing

AI-inferred technology stack and Dynatrace positioning for MassMutual

Advisor

An 8-week strategic engagement plan, generated on demand

Advisor reads the account profile, contacts, and open opportunities, then writes a week-by-week engagement strategy — who to reach, what to lead with, and why — so reps walk in with a plan instead of a blank calendar.

Grounded in this account's actual stakeholders and pipeline, not a generic template
Regenerate anytime as new signals or contacts come in
Add manual weeks alongside the AI plan to keep it a living playbook

AI-generated JetBlue account strategy in Advisor

Opportunities

AI Discover finds the deal before it's a deal

"AI Discover" scans an account's research signals and existing conversations to propose real opportunities, complete with a use-case category, estimated value, and a one-click strategy or executive summary.

Every opportunity carries its own AI strategy and AI summary
Stage, task, and step tracking built in — no separate deal tool needed
Pipeline totals roll up automatically across subsidiaries

JetBlue opportunity board with AI strategy and summary actions

Outreach Queue

Worked top-down, because the AI already did the triage

Every contact in the queue is scored and sequenced by role, tier, and priority, so reps always know who's next and why. Search and filter by role, status, channel, or draft state to slice the queue any way a call block requires.

AI drafts the outreach copy and refines it in-line before sending
Live stats: in queue, due now, never contacted, replied, meetings booked
Every touch is logged, so the next AI-drafted message picks up the thread

AI-prioritized SDR outreach queue for JetBlue

Ask Prowler

A conversational assistant that can actually take action

Ask Prowler anything about your accounts, contacts, or pipeline — and it doesn't just answer, it acts. Add contacts to an account, create a task on an opportunity, or pull a quick summary, all from one chat panel that's available everywhere in the app.

Understands natural requests like "add these contacts to Acme Corp"
Speech-to-text on every field, including the chat box itself
Always one click away from wherever a rep is working

Ask Prowler conversational AI assistant panel

Under the hood

25+ specialized AI agents, each doing one job well

Instead of one generic "AI button," Prowler runs a purpose-built agent for every stage of the sales motion — each with its own prompt, data access, and output shape.

🔎 Research & discovery

Finds the signals a rep would never have time to dig up manually

General research Account contact discovery Subsidiary research Social account discovery Social activity research Event discovery Event list parsing Account document parsing

🧑‍💼 Account & contact intelligence

Builds and maintains a living profile of who you're selling to

Contact enrichment Contact persona Contact challenge research Technology stack research Account summary Account summary section

💰 Opportunity engine

Turns research signals into a qualified, strategized pipeline

Opportunity discovery Opportunity strategy Opportunity use-case discovery Use-case scoring Opportunity summary Engagement plan

✉️ Outreach & messaging

Drafts and refines the actual words a rep sends

SDR outreach Outreach graphic copy Email refinement Prowler chat assistant prowlerDEV page builder

Built for the seller, not the admin

Every hour Prowler saves is an hour spent selling

⚡

Research happens automatically

New accounts get findings, org charts, and tech stacks the moment they're added — no rep has to start from a blank page.

🎯

Always know what to do next

Fit-scored findings and a prioritized outreach queue mean reps spend their limited time on the highest-probability actions.

🗣️

Speak instead of type

Voice input is wired into notes, contact fields, and the AI assistant — capture a thought between calls without breaking stride.

📎

Evidence, not guesses

Every AI-generated insight cites its source — a job posting, an earnings call, a LinkedIn post — so reps can defend it in a room.

🧩

One assistant, every workspace

Ask Prowler follows the rep across accounts, contacts, and opportunities, and can take action instead of just answering questions.

📄

Instant executive-ready pages

Need a QBR deck or a board-ready summary? Describe it in English and prowlerDEV builds it live from real account data.

Want a page built entirely from a sentence?

prowlerDEV is Prowler's natural-language page builder — describe the outcome you need (a QBR, a stakeholder map, an executive one-pager) and it composes a live, wired-up page from your real account data.

✦ See prowlerDEV →

Your reps don't needanother CRM. They need a co-pilot.